Boost a post, event, or place
One tap turns something you already made into an ad. Pick a budget, duration, and audience preset — untouched content can go live immediately.
What it is
A boost is the one-tap way to promote something you already made — a post, an event, or your place page. Where a campaign starts from a blank creative, a boost reuses the content itself as the ad.
How to use it
Tap Promote on your post, event, or place page.
Pick how you pay (per view or per click), a budget ($5–$500), a duration (1–30 days), and an audience preset: your followers, people similar to them, or broad.
Optionally let the AI draft ad copy, or write your own headline. If you customize the copy, the boost goes through review; if you keep the original content untouched, it can go live immediately — the content was already moderated when you posted it.
Pay and launch. The boost becomes a regular campaign you can watch (and pause) from Studio → Ads.
Boost or campaign?
- Boost when the content already exists and you want reach fast.
- Campaign when you want a dedicated creative, custom targeting dimensions, multiple ad variations, or a landing page off-platform.
Both draw from the same ad wallet and show up in the same reporting.
Related
Create your first campaign
The wizard takes you from goal to live ad in four steps: pick how you pay, upload a creative, choose an audience, set the budget and launch.
ReadPricing, wallet, and billing
Fixed prices — $5 per 1,000 views or 50¢ per click — spent from a prepaid wallet. Prices lock at serve time, every event bills at most once, and campaigns never overspend.
Read